Ruben Carbonell

I’m a User Experience DesignerUser Experience ArchitectUser ResearcherCustomer Advocate

I Live, Breathe, and Eat User Experience Design

... It's Tasty

About Picture

I'm Ruben, a Lead UX Designer / Researcher / Architect

I am a seasoned storyteller throughout the human centered design process, from quantitative and qualitative research to user experience design, delivering desirable hardware and software. I love leading designs involving big data and data science from ideation through to deployment using Agile to deliver value and exceed the target customer’s expectations.

Download CVMy Work

Skills I Specialize In

Qualitative Research

From interviews to diary studies, I discover stories that help teams empathize with the target audience.

Quantitative Research

I utilize surveys and usability studies to identify patterns and gain confidence in ideas.


When the team designs for itself I implement personas to refocus onto the customer.

Jobs to be Done

I utilizes these phrases to uncover motivations behind product usage and customer behavior.


I use sketches to help prioritize features and reveal user needs.


I synthesize gained insights to guide design and development teams see a holistic picture of the process.

Let's work together!

Get in touch to find out more about what I can do for your organization.


  • All
  • Storyboards
  • Wireframes
  • Workflows
  • Personas
  • Style Guide
  • Research


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